After 12 years, Peng Weiguo returns to professional football.

Reported by journalist Wang Wei. After twelve years, Peng Weiguo has returned to the professional football sector. On April 21, Guangxi Hengchen Club officially announced that Peng Weiguo will serve as the club's general manager, fully responsible for the club's daily operations, commercial development, and youth training system construction.

Regarding the original intention of inviting Peng Weiguo, Hengchen Club Chairman Chen Xiquan stated it was a rigid requirement for the club's development and upgrade from China League Two to China League One. "I and Peng Weiguo confirmed this appointment after just over 20 minutes of sincere conversation!" Chen Xiquan said.

On April 4, when Hengchen hosted Guangzhou Bao at home, Peng Weiguo specially traveled to Nanning to watch the match and met with Chen Xiquan.

In Chen Xiquan's view, Peng Weiguo is a legendary figure in Chinese football. "He possesses rich experience as a player and in management, and is also my idol. Hiring him as general manager is a crucial step for the club towards professionalism, branding, and sustainable development. Under his leadership, Hengchen will further enhance its competitive level and commercial value, injecting new energy into Guangxi football."

After retiring, Peng Weiguo once served as general manager, team leader, and acting head coach of Seven Stars Club simultaneously; after leaving his position as head coach of Guangzhou Evergrande's reserve team in late May 2013, Peng Weiguo served as a regional youth training director for the Chinese Football Association. He also co-founded the Heritage Football Stars League (formerly Old Chinese First Division League), expanding from 6 teams to 12 teams, influencing hundreds of retired players; he established the Time Stars Club, deeply engaged in youth training, and served as vice chairman of the Guangzhou Football Association.

"After twelve years, I have returned to the professional football sector." Peng Weiguo introduced himself with this opening statement. "My connection with Hengchen stems from my longing and sentiment for professional football on one hand; on the other hand, I also have confidence in the development prospects of Guangxi football and Hengchen Club."

After taking office, Peng Weiguo immediately plunged into work. Chen Xiquan gave him several requirements. "This is a challenge, with pressure and motivation coexisting, but pressure generates motivation." Peng Weiguo said. "Next, we will engage with government departments, chambers of commerce, and enterprises, conduct communication with the government and market development, while also carrying out work in football youth training. We must also make efforts regarding fans. The attendance rates and influence of Dalian Yingbo, Shaanxi United, and Nantong Zhiyun are very good. I believe Hengchen's fan base still has significant room for growth. Subsequently, the club will focus on fan services to attract more supporters."

On site, a fan raised a topic about the club serving fans to Peng Weiguo, and Peng Weiguo publicly stated "handle it immediately." "Next, we will interact with schools and communities, provide good services for fans, and encourage more spectators to come to the stadium to watch matches." he said.

Hengchen has completed a three-level leap from amateur to China League Two to China League One in the past five years, winning the China League Two championship in 2025, with average home attendance exceeding ten thousand, and its commercial value is in a golden period.

"The heritage of Guangdong football and the vigor of Guangxi football will form a powerful synergy in this cooperation." Peng Weiguo stated that he will focus on promoting the construction of a Guangdong-Guangxi football community, introducing Guangdong's mature commercial operation models to connect with high-quality enterprise resources, further activating the potential of Guangxi's local market. Leveraging the high exposure of the club's China League One matches and the favorable wind of the "traveling Guangxi following events" cultural tourism policy, he aims to enable partner enterprises to precisely connect with sports consumer groups, achieving a win-win situation for brand value and market benefits.

Besides commercial招商, Peng Weiguo will also借鉴 the currently火爆 "city super league phenomenon" seen nationwide, injecting new vitality into Nanning, Qinzhou, and Guangxi football from three dimensions: cultural tourism integration, city IP creation, and youth training system construction. Utilizing his own football celebrity IP and online influence, he will发挥名人效应,推动 Hengchen成为 Nanning's new city名片, using football as a link串联景区,商圈,街区,助力 "football +文旅 +商业"跨界融合,为地方经济注入体育动能.

Guangdong Hongyuan Basketball Club's Zhu Fangyu has videos titled "The Happiness of the Club General Manager After Work". Will Peng Weiguo尝试呢? His answer was: "If广大球迷愿意看总经理下班后的生活, and the club permits, I am very乐意去拍. Next, we will联动 Guangxi's文旅,扩大 Hengchen俱乐部和球队的影响力,希望更多 Nanning and Guangxi的球迷关注 Hengchen俱乐部."

In the youth training领域, Peng Weiguo, who has深耕青少年足球多年, will构建 "local talent培养 +可持续发展"长效机制,吸引注重长期品牌建设与社会责任的企业参与,共同打造青训IP. Meanwhile, Hengchen Football Club training基地已经建成3块高质量的11人制天然草坪足球场和多块人工草坪足球场,附近正在规划建设酒店. "This provides a良好的基础 for Hengchen俱乐部未来打造全国赛事IP." Peng Weiguo said.