To comprehensively improve the holistic capability of the workforce, reinforce the idea of responsible lottery, and concentrate efforts on promoting high-quality development, Guangzhou Sports Lottery held its 2026 comprehensive business training on May 19-20. The meeting was themed"Strengthening Capability Building, Deepening Risk Prevention and Control"and conducted systematic training centered on key areas such as channel management, compliance operations, and data empowerment. This initiative injected professional momentum into the city's lottery institution staff and supervisors, further solidifying consensus on high-quality development.


01
Setting Development Goals, Deploying Four Key Directions

In 2025, the city sold a total of 8.429 billion yuan in sports lottery tickets, raising 1.992 billion yuan in public welfare funds (including 309 million yuan at the municipal level and 265 million yuan at the district level), and withheld and paid 137 million yuan in individual income tax, setting new historic highs in sales and public welfare fund collection! At the opening ceremony, Jia Junfeng, Deputy Director of the Guangzhou Municipal Sports Bureau and Party Leadership Group Member, fully acknowledged this achievement and highly praised the outstanding contributions made by the supervisor team in supporting the National Games and major events, commending their vital role in creating a bright Guangzhou sports brand.
The meeting deeply analyzed the various risks and challenges currently faced and identified four core tasks: "Political Guidance to Consolidate Foundations, Risk Prevention to Woven Network, Deepening of Responsible Lottery, and Work Style Construction as a Safeguard." It called on all employees to take this training as an opportunity to strengthen ideological awareness, enhance professional skills, and promote experience exchange, urging everyone to uphold their original aspirations, govern according to law, adhere to red lines, and exercise power transparently, in order to fully advance the high-quality development of Guangzhou Sports Lottery.

02
Focusing on Practical Needs, Training Content Precisely Covers Key Areas

This training was closely aligned with current market demands and included seven core modules:
Channel Management Training: Focused on standardized operation of physical stores, layout optimization, and improvement of agent services, analyzing channel expansion strategies to strengthen terminal market competitiveness.

Market Supervision Training: Combined with typical cases to standardize inspection procedures, clarify criteria for determining violations, and enhance supervisors' ability to "detect early and handle early."

Instant Ticket Sales Analysis: Based on regional consumption characteristics, explore the market potential of instant lottery tickets, optimize product portfolios, and promote sustainable sales growth.


Sunshine Hotline Customer Service Data Analysis: Leverage customer service platform data to study buyer behavior trends and improve service quality.


Legal Knowledge Training: Interpretation of the "Lottery Management Regulations" and the latest policies and regulations, combined with typical cases to analyze legal risks, laying a solid foundation for lawful and compliant operation.


World Cup Special Training: Proactively plan compliance management for major events, formulate emergency plans, strictly control promotional language, and prevent various business risks.



Risk Prevention Scenario Drills: Simulate sudden crises, irrational purchasing, and other scenarios to strengthen emergency response capabilities through role-playing, forming a closed-loop management mindset.



In addition, representatives of supervisors from various districts reported on their work, summarizing experiences and analyzing shortcomings to promote cross-regional collaboration and resource sharing.



03
Training to Drive Action, Forge a High-Quality Professional Team

2026 marks the beginning of the "15th Five-Year Plan," the "Year of Deepening Governance" in the sports sector, and a critical year for Guangzhou Sports Lottery to seize momentum and achieve new glory.This comprehensive business training served not only as a "gas station" for supervisors' professional skills but also as a "calibration tool" for their mindset and work style. Participants expressed that they would transform what they learned into practical results, safeguard the reputation and image of sports lottery with a higher perspective and stronger capabilities, and help Guangzhou Sports Lottery move steadily and far on the track of high-quality development.


