Rather Than Lowering Prices, They Leave Seats Empty—the World Cup Is Losing Its Soul
This match was the first real test of neutral fans' willingness to buy tickets, and the rows of empty seats exposed the problems caused by the tournament's excessive commercialization. Sky-high ticket prices, a controversial dynamic pricing model, and the extreme costs and administrative barriers fans face when traveling to the U.S. have made the World Cup—an event meant to be open to the whole world—increasingly inaccessible.
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